The first thing we’re going to do is figure out why ad revenue is so low this month. I’ve written up a list of reasons why January typically sees lower ad revenue, but it’s also possible that there’s something causing your specific site to have lower than usual revenues this month. So I’ve put together some steps you can take and some tools that can help you identify what’s going on.
Advertisers spend less in January
As the calendar turns over to a new year, advertisers spend less on online advertising. The reason? Advertisers tend to cut back spending at the end of the year and ramp up again in January.
This is because some advertisers make annual budgeting decisions that take place in December, so they’ll spend more money in December than they will in January. Other advertisers use January as their monthly budget reset month. They’ll spend more money in January than they did in December, but less than what they budgeted for February.
Consumer spending is lower in January
January is a tough month for ad revenue. That’s because it’s the first full month of the year, which means you’ll have to wait until February to get a full picture of how your marketing is performing.
The biggest problem with January revenues is that they’re low because of consumer spending. Consumers tend to spend less money in January than any other month of the year. That means that companies are less likely to advertise during the month, since they don’t want their ads to compete with other companies’ promotions and deals.
If you’re looking for ways to boost your ad revenue in January, here are some tips:
- Focus on brand advertising rather than direct sales
- Don’t let sales-driven campaigns run through the end of December
- Use retargeting campaigns
There are fewer days in the month
If you’re experiencing low ad revenue in January, you’re not alone. According to a study by AdStage, an ad tech company that helps publishers sell ads across multiple platforms, January has historically been one of the worst months for advertisers to invest in digital ads.
There are several reasons for this trend. For one thing, there are fewer days in the month with just 30 days per month on average, January has fewer days than any other month of the year. This means it takes less time to reach a certain amount of views or impressions, which means that advertisers don’t need to pay as much money to reach their audience.
Finally, people tend to spend more time on Facebook during major holidays like Christmas or New Year’s Eve than they do during other months. As a result, Facebook users see more sponsored posts from brands during these times of year than they do at any other point in time — and they’re more likely to click through them because they
Small businesses spend less in January
January is the month when small businesses spend less money on advertising. Why?
It’s a combination of factors. Here are some of the most common:
- Smaller budgets. Smaller businesses tend to have smaller advertising budgets, so they’re more likely to cut back during a recession than large corporations.
- Fewer employees. January is typically a slow time for hiring and firing, so there are fewer new hires and layoffs than in other months.
- The holidays are over. After Christmas and New Year’s Day, people have less money left over for shopping or going out to eat not good for businesses that rely on those things for revenue.
- People need more time off work — again, because of the holidays.
Ad revenue is lower in January because of a variety of reasons
January is the time of year when people are most likely to make a resolution. While many people resolve to lose weight, save more money or get more exercise, others resolve to improve their finances.
There are plenty of reasons why ad revenue may be low in January. The biggest reason is that January is typically a slow month for advertising because advertisers spend less on ads during the holidays and the new year.
It’s also important to note that the amount of money advertisers spend on ads varies from industry to industry and company size. For example, small businesses tend to spend less on ads than large corporations do because they have less money available for marketing efforts.
Because of shipping deadlines and other strains on their budget, holiday shopping sucks up most companies’ ad budgets
The reason why ad revenue is low in January is because of shipping deadlines and other strains on their budget. Advertisers often spend a lot of money during the holidays, as they want to be part of the celebrations. However, this means that they have less money left over for your site.
Additionally, many people are out of work in January because they’ve been laid off or are taking time off for vacation. This makes it more difficult for advertisers to sell ads during this time because there isn’t much competition for those dollars.
Conclusion
January is the time to make adjustments, which include any kind of marketing strategy. Make it a resolution to improve things and project your image into the right direction. There’s a lot that can be done in order to achieve that, but what you should focus on primarily is making it easy for potential customers to find you, when they are looking for a service in your field.