Advertisers on the internet can be defrauded in a variety of ways. With the major browsers battling each other by making it harder for advertisers to serve their ads and ensuring that the consumers can block ads from running, it is becoming increasingly difficult for ad-supported sites to stay afloat when serving people who want to block them. The battle against ad blockers are bad enough, but when you combine that with fraudulent impressions and clicks, there is very little a website can do to change this.
Make sure to tag each campaign, ad group, and keyword with the appropriate values that represent your ideal customer
One of the biggest mistakes you can make when setting up your Google AdWords account is to neglect to add values to your ad groups, campaigns and keywords.
The value of a keyword is one of the most important factors in determining whether or not an ad will show for that keyword. If a keyword doesn’t have a value assigned, then it will not appear in the ad group’s statistics and the campaign won’t know what to optimize for.
If you don’t have values set up properly, then you could end up with a huge loss in potential ad revenue because your ads aren’t being shown to the right people. That’s why it’s so important that you do everything possible to make sure that each campaign, ad group and keyword has been tagged with values that represent your ideal customer.
Use Automated Rules in AdWords
Automated rules are an easy way to make sure your ads don’t run at the wrong time or appear on the wrong site. You can set them up to stop serving ads when you’re running a special promotion or during a holiday, and they can also save money by preventing your ads from showing up on sites where they might not convert as well as possible.
Automated rules can be set up via the Display Network tab in AdWords Editor or through the rules tab in your AdWords account’s settings page. For more information about how automated rules work, check out our article about how to create them.
Leverage Negative Keywords to Prevent Unwanted Clicks
Negative keywords are words or phrases that you want to prevent from showing up in an ad group. For example, if you’re selling shoes, you might want to use negative keywords like “women’s shoes,” “men’s shoes,” and “kids’ shoes.” This way, if someone searches for those terms, they won’t see your ad.
Negative keywords are also useful for excluding broad categories of products from your ads. For example, if you sell suits and other business attire, then you probably don’t want people searching for “casual wear” to see your ads.
You can also use negative keywords to exclude certain search queries that aren’t relevant to your products or services. If someone searches for “cars” but isn’t looking for new cars, then this is a good query that should be excluded from your campaign’s search terms.
Check your cache settings
One of the most common reasons for potential ad revenue loss is your cache settings. This can happen if you have a lot of ads being displayed on your website or blog.
If you’re using a caching plugin, you may notice that it automatically caches your site pages and posts but not all of the assets used by your website. If that’s the case, then there’s a good chance that your pages will be cached but not all of the assets used to build those pages.
This is especially important if you’re using Google AdSense or other ad networks for monetization. It’s critical that these ads are cached correctly so that they are displayed correctly across all devices and browsers (mobile, desktop etc.).
Follow the tips and make sure you are not losing potential revenue
If you have a website, you can create an ad for it and sell it to advertisers. The more ads that are sold on your site, the more money you make. But there are many ways that potential advertisers can lose money on advertising with you.
The following tips will help keep your website a viable option for advertisers:
- Make sure the site is easy to use and navigate. If visitors can’t find what they’re looking for or if they get lost on your site, chances are good that they won’t return.
- Offer high-quality content that attracts visitors and keeps them engaged. If people don’t like what they see when they visit your site, they’ll head off to another one where they can find something better suited to their interests.
- Make sure your site looks professional, even if you don’t have a lot of money or resources available to devote to design and maintenance. A simple but well-designed site goes a long way toward attracting potential advertisers and keeping them coming back again and again over time.
Conclusion
Adblockers won’t kill online publishers. They merely represent a loss of revenue and an adjustment to the way in which ads are delivered to users. There are ways to circumvent this issue, as well as plenty you can do right now to make sure your visitors see your ads and aren’t getting bombarded with blockers when they visit your site. We’ve compiled a few of the more effective tactics here, so be sure to take advantage of them and help improve the user experience on your sites. There’s no time like the present.