Skip to content

How to Calculate Ad Revenue of an App

  • by

Ad revenue is the amount of money generated from ads, usually video or display ads. In order to generate ad revenue, advertisers have to release their traffic in order to view the ads. Ad revenue is used as a way to estimate value of an app. A well received app with a lot of downloads may generate a lot of revenue than a popular app with less downloads. There are different factors used to calculate ad revenue like CPI, CPM, CPC, eCPC and eCPM.

Use a Revenue Calculator to Calculate the Earnings From In-App Purchases

In-app purchases are a popular business model for mobile apps. In-app purchases are also called in-app purchases, in-app billing, micro transactions, or micropayments. The term refers to the buying of digital goods and services within an app that can be used within the same app or shared with others.

The revenue model is based on the freemium concept: The app is free to download but contains paid elements. The user can then purchase these elements via an in-app purchase.

Calculate ad revenue for an app

Calculating the ad revenue of an app can be very tricky. There are many factors that affect how much money you will earn from your app.

Here are some tips on how to calculate the ad revenue:

  1. Calculate the number of impressions (views) of ads in your app. You can do this using the method described here.
  2. Find out which ads are displayed during a view, and how much money each ad makes for you. For example, if one ad makes $1 per 1,000 views, then one view is worth $1 – but if two ads are displayed during one view, then each of those ads gets half of that value ($0.50).
  3. Multiply these values by the number of impressions in your app – and you will get an estimate of how much money you could make with this specific version of your app!

How to calculate subscription revenue for an app?

Subscription revenue is generated when users subscribe to your app. You can charge them a monthly fee for access to premium features or services within the app.

To calculate subscription revenue, you need to know three things:

  • The number of subscribers (S)
  • The average subscription price (P)
  • The subscription retention rate (r)

Cost of acquisition on cost per install basis

This is one of the most important metrics for app publishers and advertisers. The cost of acquisition is the amount you spend to acquire a user by paying a third-party company to acquire users.

The average cost of acquisition depends on many factors your app’s category, location, ad network used and other factors. If you’re using Facebook ads, for example, then you’ll need to find out how much Facebook charges for a click on your ad, and multiply that by the number of people who clicked on it.

It’s all about the math

The financial success of an app is determined by its ability to generate ad revenue. Because ads are a major source of income for developers, it’s important to understand how they work and how you can get the most out of them.

In this article, we’ll provide an overview of how ad networks operate and what factors drive ad revenue. We’ll also look at how you can use these insights to develop your own monetization strategy for your apps.

Many variables factor into calculating ad revenue for your app, but it is important to understand how advertising is driving your business

  • The first step in calculating ad revenue is to define how you want to measure it. You can calculate your app’s overall revenue or the revenue of each individual ad unit. You can also choose to look at total earnings, which includes both advertising and in-app purchases.
  • The next step is to determine how many active users are viewing each ad unit. This is called fill rate, and it represents the percentage of time when an ad is available for view by users. Fill rates vary depending on the type of ad unit being used, so you may find that one type of ad has higher fill rates than others.
  • Once you know how many impressions you’re getting per day, multiply that number by your fill rate (in percent) to get your daily revenue from impressions alone.


The most important thing to remember is that there is no substitute for actually running an ad campaign. That said, this formula will offer a very rough estimate of your potential revenue, at least based on these four factors: 1) the number of daily active users, 2) their average revenue per user, 3) the click-through rate of your ad, and 4) the average amount you’re willing to pay for a click.

Of course there are many unknowns when it comes to how well your ad campaign will perform, but estimating the size of your potential audience can be helpful in establishing a budget as well as planning ad placement.