Adblock causes an immediate decrease in ad revenue and traffic to your site. If you are an advertiser or you depend on internet advertising for your livelihood, this might be something you’re interested in learning how to combat. In a recent study on adblock by PageFair and Adobe, over 144 million people are blocking ads online. That’s billions of ad views and lost revenue.
Yes Adblock Stops Decrease Ad Revenue and also contribute to Stopping Ad Revenue Streams
The #1 question is how many people use adblockers
In 2016, a report by PageFair and Adobe found that nearly half of all web traffic comes from adblock users. But it’s not just desktop users who are blocking ads; mobile adblocker usage is rising rapidly too.
Adblockers have been controversial for years, but recently there’s been a lot of debate about whether they’re actually hurting the online publishing industry or not. Some argue that adblocking has become so widespread that it’s essentially killed off the ability for publishers to make money from advertising.
Should you block your site to adblock users?
“Adblockers are a serious challenge for online publishers,” says Ben Williams, head of operations at AdBlock Plus. “If you allow them to block your ads, you’re not going to be able to serve up the content that you want.”
In fact, the use of adblockers has increased over the years; according to PageFair’s 2015 report, nearly 70% of all internet users have some kind of ad-blocking software installed on their browser.
A study by Adobe and PageFair found that nearly 70% of all internet users have some kind of ad-blocking software installed on their browser.
Is it legal to block adblock users?
Adblocking is not illegal. It’s also not illegal to ask your visitors to turn off their adblockers. Ads are a necessary part of the web ecosystem, for both publishers and advertisers. Without ads, you’d have to pay for everything on the web, from news articles to video games.
It’s not illegal to block ads from specific websites either in fact, it’s a common practice among some users. If you’re using an ad blocker, you can install it on your computer or mobile device and choose which sites you want to block ads on.
It is possible that some people may try this tactic as a way of getting around paying content creators but it’s likely that most people use ad blockers in order to speed up their browsing experience and avoid being bombarded with pop-ups or auto-play videos.
Adblock is a huge problem for sites that rely on advertising, but there are things you can do
The internet is a vast, sprawling place with millions of different websites, blogs and forums. But as we know all too well, it’s also a very noisy place. There are ads everywhere: in the middle of articles, at the top of articles and even under the article itself. Some folks use adblockers to avoid them altogether and for good reason.
Ads can be annoying and intrusive, but they’re also an important source of revenue for many online publications (including this one). When you block ads on your site, it can have a devastating effect on traffic from search engines and social media platforms like Facebook or Twitter.
People can use adblock to block advertisements, which reduces site revenue
Adblockers are among the most popular extensions on the internet. The software allows people to block online ads, which reduces site revenue. Adblock Plus is one of the most popular ad blockers.
The company says it doesn’t allow ads that are too intrusive or slow down page loading times, but some publishers say they’ve seen a fall in revenue as a result of its use. Some sites have even resorted to blocking adblockers altogether in an attempt to stop their users from seeing fewer ads and therefore paying less for content.
Research is needed to determine why people turn on adblock, but one reason could be that the ads are annoying
Ad-blocking software has become a popular choice for web users in recent years. A recent study by Adobe Digital Insights found that 15% of internet users have used an adblocker, up from 11% in 2015.
The number of people using adblockers is expected to grow, particularly among mobile users. In fact, eMarketer predicts that nearly two thirds of US internet users will block ads on their phones in 2016.
AdBlock Plus, one of the most popular ad blockers in the world, has more than 250 million downloads across Android and iOS platforms combined. AdBlock Plus doesn’t just block ads though; it also blocks tracking cookies which can help protect your privacy online.
Conclusion
It is unclear whether or not using adblock stops ad revenue. Multiple factors are involved, and it IS possible for other ads to still pop up and prevent any disruptions from occurring. However, many users choose to block ads and it is difficult to tell whether or not this has a significant impact on the revenue generated from ads. Whether it does or doesn’t, most sites and organizations will continue providing them because they do in fact generate revenue that helps support the site.